O U R   S T O R Y

W H O   W E   A R E

INMIND founder Kenneth Maes is a surfer, artist and entrepreneur from a small town near the Belgian coastline. Drawing random stuff was what he loved to do as a child and soon when he got to know what sufing was, the two melted together. It wasn’t for long that some friends started to ask him for prints and tattoos. His childhood friend Thibaud Ducoulombier, a surfer and entrepreneur as well supported him from the first moment and they got into business right away.

Together they wanted to steer away from the mainstream fashion industry.
Back to the roots with a modern touch and freethinking creators, INMIND wants to bring art in all it’s forms and shapes.

Keep it fun, keep in mind.

W H A T   W E   P R E S E N T

Surfing is our passion and made us do what we do now. The ocean , the waves, the landscape, the music, the people are giving us all the inspiration that you can see and feel. We are so much more than just another clothing brand. We present raw creativity because just like nature's imperfection is perfection.

A unique group of individuals sharing ideas and creating something what they love. At the same time we want to be sustainable and protect those who's voice can't be heard. Organic , recycled and fairtrade is what we stand for. It's about giving each and everyone their fair share.

What we take is what we give back.


INMIND is a raw , creative and timeless lifestyle brand that originates out of a little artproject in a small corner of Belgium. Founded by Kenneth Maes who drew his inspiration out of the cultures of snow, skate and surf.

Taking it further INMIND promotes sustainability and fairtrade. Not only to the consumer but to the big fashion industries as well who are playing an important role. There's no denying in the fact that the fashion industry is one of the most damaging industries in the world and we all need to work towards undoing the damage we've done.

By investing in the INMIND Organic Collections you are helping the fashion industry move towards the use of more eco friendly fabrics. We only use the finest quality. We know exactly where our fabrics are made and we make sure everyone gets their fair share in the production process.

Keep in mind that we the people decide what we buy and how we use it.
Keep in mind that we better leave this planet in a better shape for the future generations.

Keep in mind.

F O L L O W   O U R   S T O R Y


INMIND Clothing is a fresh lifestyle brand that originated out a little artproject. Promoting sustainability, fairtrade, artprojects and more. Sign up to the INMIND newsletter for a 15% discount on your first order, plus stay tuned for the latest products, special deals, sales, events and many more! 

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